Enjoy this interview with an amazing content creator and provider of content creation tools and resources!
Nicole Dean, Co-Owner of Coach Glue
Business Name: Coach Glue
Nicole, your company Coach Glue, creates high-quality, reliable, information products. Can you please let our readers know what the term “Information Products” means.
I’m happy to, Dvorah. We all purchase books and DVDs that teach us something valuable. For instance, if I wanted to learn about investing or gardening or yoga, I might buy a book about it. Years ago, if I wanted to learn more beyond that, I only had a few options. I could purchase a set of tapes or DVDs, or sign up for a class locally (if it was even offered).
Now, of course, with the Internet, when we want to learn about something, we have plenty of options. We can purchase eBooks, buy audio or video training online, and attend online seminars and workshops.
That is what an information product is, in any of the above formats.
What do you love about your products and how can content creators benefit from them?
What I love about our products at CoachGlue is that we provide a Business Coach with literally just about everything that he or she would need to run their business. Client intake forms, emails and blog posts and even full workshops and courses, group coaching scripts, sales copy, and social media posts. And now we are adding journals, too!
What do you love about your business and how did you get started?
My business partner, Melissa Ingold, and I were talking about how much work it was for a business coach back in 2010. We both knew a lot of coaches who were frustrated with all of the content that had to be created. We knew we could make a huge difference in their incomes and in the quality of their lives.
Please share a tip for people wanting to create and sell products online.
Don’t feel like you have to be totally different from everyone else and come up with some new idea that’ll rock the world. Every Business Coach needs to learn the basics and you can teach them with our help. Goal setting, or social media, or email marketing, for instance. We have shortcuts for some of the most popular topics. Start there. You can always have your own unique, ground-breaking idea later.
I want people to create a business that allows them to live a life with no regrets. The world is beautiful and full of magic. Make sure your business doesn’t trap you but rather allows you to enjoy every moment of it with the people (and animals) you love the most.
What do you wish you knew when your business first got started?
I wish I’d taken more shortcuts. Sure, back in 2004, I couldn’t get beautiful templates or done-for-you workshops (at least nothing that was good enough to use). But there were other shortcuts I held out on like outsourcing and embracing the tools. So, whether your shortcut is outsourcing, collaborating, automating or if it’s purchasing and using done-for-you content, find what works for you and do it!
What do you want people to know about the products you offer?
We made sure you will always have content that you can proudly put your name on. We release new planners, group coaching scripts, and courses regularly. You can count on us to make you look good.
What are some ways people can repurpose PLR content?
Oh there are so many ways. Here are several:
- Record a training video and sell the planner with the video as your system for planning book signing events.
- Gather experts and host a telesummit about book writing and marketing (or topics related to the topic of your book) and use the planner as an upsell when people sign up for the free summit.
- Design a 7 day challenge (or an 8 week ecourse) around this planner.
- Offer it free (with a Facebook group) or for low cost to build your community.
- Do a daily Facebook Live to introduce the daily content and exercises.
- Create an opt-in from a portion of this planner to grow your lists.
- Offer this planner and a quick tutorial video as a bonus when people purchase your book.
- Work through this planner with your clients to help them create their own book signing event.
- Once it’s planned offer them a package where you’ll implement it for them (or have your team implement it)
Nicole, thank you for sharing these ideas and your experience with us. Now, lets share one of your most popular products with our readers.
Featured Product: Vision Board Workshop
This is one of the most popular topics in the personal-growth world. Use this resource yourself, or being that commercial use rights are included, you can provide your students, clients and customers with an effective way to cast a vision and achieve their dreams.
Vision boards are powerful tools for manifesting what we want in life, and… helping others to get in touch with their hopes and dreams can create a positive ripple effect. Use these workshop materials to create your own vision boards!