Would You Like to Learn How to Launch an Etsy Shop
for Printable, Digital and Knowledge-Based Products?

As someone who has taught authors and entrepreneurs how to create digital content, such as worksheets, workbooks, eBooks and online courses, I strive to find the simplest and most effective ways to help you get your message to market. With that in mind, I'm delighted to introduce to you: Become a Digital Shop Owner 2.0!

  • With all the shop options available today, where do you begin and how do you know which is the best for you? While there are numerous viable options available, many of them are quite expensive and difficult to set up.
  • In this program, we focus on setting up a shop on Etsy, the online shop option that is easiest to set up, which will provide you with the most exposure!
  • In this comprehensive training program, you'll receive a step by step approach to set up your own Digital Shop with ease!

In Become a Digital Shop Owner 2.0, you'll learn how to set up an online Etsy shop to sell printable and digital products, "knowledge-based" products such as eBooks, workbooks, worksheets, inspirational quotes from your book and also... online courses! If you'd prefer, you can even apply what you learn to setting up a shop based on your interests or hobbies!

You'll also discover ways to develop digital content for delivery along with strategies for developing an ongoing relationship with your new customers!

Grow Your Business and Your Reach with an Online Etsy Shop

Having an online shop will provide you with a way to increase your credibility and grow your reach. The platform you'll be learning about in this course, Etsy, is designed to help online shop owners reach a global audience. You'll discover effective ways to create and sell digital content to new audiences.

  • Explore the possibilities for your business, via this powerful sales channel.
  • Gain exposure for your work and expertise as you grow your business and your sales.
  • Connect with new audiences who are eager to purchase what you have to sell.
  • Gain visibility and credibility across many social networking platforms.
  • Harness the power of Google to get noticed and get sales!

In Become a Digital Shop Owner 2.0 program, I will take you by the hand and help you set up your own Etsy shop. I'll also guide you in choosing a focus and name for your shop that represents your brand and attracts your target audience.

In this take-action program, you'll receive step by step training the help you:

  • Develop your product ideas and learn exactly how to set up your online shop.
  • Discover a wide variety of digital types of products and receive instruction on creating your own products.
  • Stock your shop and set it up for success. We'll create shop graphics and discover ways to get your shop discovered.
  • Market and promote your shop via the social networks, using a proven formula to drive traffic to your shop.

A Word About Become a Digital Shop Owner 2.0

Since the original Become a Digital Shop Owner course launched a few years ago, close to 500 students have gone through the program. One of the things that has inspired me to reboot this course is... Since adding digital and printable products to my shop, I've been experiencing increased daily Etsy shop sales. As you can imagine... this has captured my attention and I'd love to help more Etsy shop owners experience a boost in their sales and online presence.

  • Given the rate at which technology grows and changes, we decided to go through the original training, make any updates and add additional training and bonuses.
  • So whether you are going through this program for the very first time, or you are an alumni of the original program, there is something for you.
  • We've gone through the original videos and have updated the content - or provided a written update, for each video in each module, where a change or updated was called for.

As a participant in this program, you can have your Etsy shop featured in our Etsy Shop showcase... simply by going through the training and applying what you learn.

Get Instant Access to This Take-Action Program

Become a Digital Shop Owner on Etsy

All Content is Available On-Demand - No Dates to Worry About

Get Your Full Access Pass for Just $97

What Students Are Saying


"I absolutely love the way the training "Becoming a Digital Shop Owner" is organized. It makes the information easy to go back to and find. The worksheets help me to be sure I haven't missed a step. Everything is explained in the right amount of detail that I am not left guessing.

D'vorah's delivery of the material is encouraging and interesting. I feel as if I am on a journey to something exciting rather than "just" taking a course."

-Nicola Wolters


"Become a Digital Shop Owner 2.0 is the perfect course for anyone that wants to start an Etsy store. I am so impressed by how much value is in this course.  I took the course, and I think D’vorah is an outstanding instructor. She gives her students step-by-step modules on how to set-up and run an Etsy store. With videos, PowerPoint presentations, PowerPoint slides, and a workbook, she covers all the learning styles. As a former teacher myself, I can appreciate how D'vorah’s training is clear, precise, and insightful. I was so motivated by this course that I gained the confidence to start my own Etsy store."

- Christina Deptulski, Etsy Shop Owner @TeacherLibrarianLife


"Well done course, definitely recommend! I am pleased with my purchase of "Become A Digital Shop Owner 2.0". Ms. Lansky gives clear, well-spoken guidance and instructions and the sound quality is very good. She gives plenty of handouts, action guides, worksheets, and other resources to help us on this digital Etsy shop journey. I have had a physical product Etsy shop for about 2 years and thought "should I skip the parts on setting up the shop?" I'm glad I didn't. I learned that there was a section that I had not completed (didn't even know it was there!). I learned about some other features that I did not know about as well! I recommend this course for anyone wanting to start a digital Etsy shop and I look forward to more courses from Ms. Lansky."

- Melodye Yancey


What a Stellar Course!I heard many wonderful rumblings in the community at how marvelous a teacher D'vorah was, so I took the plunge and decided to explore her Etsy marketplace course, as I am in the process of developing my own Etsy shop. Wow, D'vorah lives up to her reputation as a fabulous educator! Her style is clear, succinct, engaging, encouraging and filled with many wonderful nuggets of wisdom and time-saving measures. This resource will be amazing to continually refer back to as I go through the process of setting up a new store. Her take-action encouragement is really welcome and appreciated. Furthermore, D'vorah welcomes you into her own community. What a wonderful way to develop relationship with your teacher! I HIGHLY recommend this course to anyone wanting to become a digital shop owner on Etsy. You'll not regret it!

- Katherine (Sky)


"I love, love, love this course. It is very well set up and a very comprehensive course that delves deep into research on this niche.

The worksheets and notes cover a huge amount of information.

Thank you so much for sharing your knowledge with us Dvorah!"

- Karyn Jackson, Etsy Shop Owner @kjacksprintables


"D’vorah's course is very well-structured, detailed and highly informative. If you are completely new to Etsy or want to start an Etsy shop but not sure how to best to do so, this course would show you step-by-step how to do so and you’d learn all you need to know about running a successful shop on Etsy in no time!

Even for someone who already has been on Etsy for some time, like me, the course has given me new insights on SEO and more ideas on the wide variety of products I can sell! I love the 60-day action plan that D’vorah has provided and can’t wait to implement all those tips! I highly recommend this course to anyone who wants a blueprint to success in building a profitable Etsy shop!"

- Faith Lee, Owner of For Mommies by Mommy


"I've seen several Etsy shop courses available for sale, but I knew if I enrolled in D'vorah's course, I would get unparalleled content taught by an excellent teacher. I was not disappointed. The course content, handouts, slides, and virtual field trips were all so valuable. You can't go wrong taking one of D'vorah's courses!"

- Vicki Peel


"I enjoyed this course because it gave me the motivation, knowledge, and tools in order to set up and open my first Etsy shop. I really enjoy D'vorah's style of teaching. It is calm and methodical. She spends a lot of time breaking down the steps so that you understand everything, each step of the way. I also appreciated that the course provided both videos and action guides for the students. I utilized both. I am glad that I purchased this course and worked through it."

- Seun Oyeku, Etsy Shop Owner @APeekToWellness


When D’vorah teaches, I sit up and listen. Her courses are so well-planned. From the very first module, D’vorah’s intentions are crystal clear—consequently, students are being set up to win.Although I’ve had a go setting a shop up on Etsy, there are a lot of details on the back end that need tending to—so many, in fact, I became discouraged. D’vorah has been through it and got me unstuck and I’m on my way again.Beyond navigating the technical details with ease, this course is chock full of big-picture ideas of how to develop your product and reach your audience. I view Etsy (and myself) differently since working through this course. D’vorah’s positive take on the community aspect of Etsy as a place to get to know people is infectious—and, hey—no masks needed!

- Kate Casper

"Very comprehensive step-by-step easy to follow training with worksheets & templates to assist you & helpful hints throughout. D'vorah presents with style & clarity & her perfectly modulated voice & tempo make it easy & interesting to follow. For anyone wanting to open a digital Etsy shop this is the ideal training & reference guide to do it properly."

- Dr. Liz

"The quality of a teacher is shown by whether you would buy a course from them again. I certainly would - and have! This course goes into detail on how to set up your shop on Etsy. But being a digital shop owner is more than just shop set-up. Not to worry, D'vorah has you covered. She also covers market research, brainstorming ideas, and provides checklists and an action plan to get your shop (and your business) off to the best possible start. D'vorah has a friendly and easy manner, and obviously knows her stuff.

- Kerrie

Program Overview

Module 1: Identify the Perfect Focus and Product for Your Online Shop

Participate in training and exercises to help you get crystal clear on how you can leverage your shop while sharing your knowledge and expertise on a topic of great interest to your ideal audience.

  • Discover ways to increase your income and credibility by teaching what you love.
  • Learn how to research the perfect shop topic as you name your shop.
  • Explore a wide variety of opportunities and how you can harness the power of this platform.
  • Find out how to benefit from your competition.
  • Participate in product research as you get ready to develop your shop.

Module 2: Brand Your Shop with Words and Images

Having an appealing online shop will attract your audience and increase your sales. Providing an enjoyable and pleasurable shopping experience will allow you to grow a relationship with your audience.

  • Discover ways to brand your shop that sets you apart from your competition.
  • Learn how to create attractive shop graphics that will keep your customers coming back time and again.
  • Find out the best places to locate your shop graphics and get them customized.
  • Use the power of the written word to help your customers get to know you and want to buy from you.
  • Add a video component to your shop branding as you engage, educate and entertain your customers.

Module 3: Create Your Products and Stock Your Shop

Creating digital products can be fun and profitable, especially if you know how to streamline your work flow and identify the products your audience would be eager to purchase. In this module you'll identify a variety of digital products, based on our knowledge, that your audience will be eager to purchase.

  • Discover how to turn your hard drive and digital products into physical cash!
  • Learn how to format your downloadable products so they are easy for your customers to access.
  • Find out how you can position your products in a way that can develop ongoing relationships with your customers.
  • Harness the power of Google and SEO to attract potential customers to your shop.
  • Create virtual window displays that draw in potential buyers.

Module 4: Fine Tune Your Shop and Share it With the World

Your shop provides you with a wonderful platform for selling your products. The thing is, you'll want to tap into the best ways to optimize your shop and let the world know that you are open for business!

  • Discover Etsy Apps to help you streamline your efforts.
  • Create compelling and visual marketing messages that are designed to attract your ideal customers.
  • Find out how your blog can become a marketing machine and help you expand your credibility and your reach.
  • Discover ways to boost your customer activity with bundles, coupons and sales events.
  • Learn how to tweak and refine your shop content so you remain relevant and high-ranking in the search engines.

Enjoy This Collection of Special Bonuses

Bonus #1

Printable Etsy Planner

A great way to keep track of your activity and your results!

Bonus #2

Interactive Discussion Forum

This is a wonderful place to ask questions, share ideas and connect with D'vorah & course participants.

Get Featured in Our Showcase

You can have your Etsy shop featured in our Etsy Shop Showcase, simply by going through the program.

Bonus #3

Digital Etsy Planner

A great way to keep track of your activity and your results!

Get Instant Access to This Take-Action Program

Become a Digital Shop Owner on Etsy

All Content is Available On-Demand - No Dates to Worry About

Get Your Full Access Pass for Just $97

Meet Your Instructor - D'vorah Lansky, M.Ed.


D'vorah Lansky, M.Ed. is a bestselling author and content creation specialist. She has published over 20 books and 40 online training programs since 2007. D'vorah specializes in helping her students and clients to create content that is designed to grow their reach, their visibility and their business. D'vorah's love for digital art spans back to her college days where she put herself through college with her textile art creations. She has transformed those skills to the online world in her digital designs and products.

What Students Are Saying


"I'm ready to launch my Etsy shop thanks to this course! Thank you so much for this in-depth, straight-forward, and jam-packed training. I was so overwhelmed with how to even start the process of launching an Etsy shop. With your course not only am I learning everything I need to do, but I'm doing it as I go through the course. I am going to launch my shop soon and I'm excited and confident thanks to your course. The pace of the course is perfect and you've provided everything I need. Top notch quality. I can't say enough great things about this course and the instructor!"

- Beth Nawalinski


"I LOVE passive income. It is my belief that every online business owner should incorporate passive income strategies into his/her company. However, selling on some third-party marketplaces can be exceptionally complicated (read: Amazon FBA). When I decided to dip my toe in the Etsy pond, I insisted on getting the necessary training first, so I wouldn’t fall headlong into a virtual pit. D’vorah’s “Become a Digital Shop Owner” course did everything I knew it would.I trust D’vorah’s training to always be complete, well thought out and easy to understand. “Digital Shop Owner” was exactly that. The sessions were presented in a logical order, so I could build my shop and first products while watching D’vorah walk me through each step. My Etsy shop is up and I’m adding products daily! Thanks to D’vorah, I’m well on my way to another stream of passive income!"

- Karon Thackston, owner of Marketing Words


"D'vorah Lansky's course Become a Digital Shop Owner 2.0, has helped me gain the courage to start another Etsy shop. I was on the fence for quite some time and hesitant to get back into Etsy. D'vorah showed me how easy it is to get your store set up to be profitable. I took the plunge and enrolled in the course. Because of this course, I was able to get my shop set up quickly. If you don't know if Etsy is right for you, then give D'vorah's course a try. She truly is an amazing instructor that makes you think for yourself. I only had one other teacher in my life do this. I highly recommend everyone take this course if they want to make money on Etsy. Otherwise, you are leaving money on the table!"

- Becky Beach, Owner of Mom Beach LLC


"Where do I begin? D’vorah’s courses are a breath of fresh air, and worth every penny! Her thinking is ‘outside the box’ and will get your creative juices flowing - you will suddenly start discovering all sorts of new uses for that pile of PLR that most of us have on our hard drives.

D’vorah’s teaching style is professional and easy to follow, making her courses an investment that you will not regret."

- Melody Wigdahl, owner of PLR of the Month Club


"This course is exceptional! If I can do it - anyone can. The best part of the course for me was the step by step instructions. It felt like we were doing it together. Yea! I'm not even through with completely setting up my Etsy shop and I got my first sale today!"

- Cathy Gilstrap - Etsy Shop Owner @EmmasPrintTreasures


"Taking a training course by D'vorah Lansky is like eating Belgian chocolate-covered multivitamin gummy bears. Rewarding, delightful, and good for you too! I hadn't even considered Etsy before being introduced to the idea by D'vorah. After taking this course my imagination and motivation has been ignited. D'vorah promises step-by-step training and she delivers! She is thorough, patient, and cares about each individual in the program. She is committed to our success as students. I'm excited about the possibilities for running a successful Etsy shop. I highly recommend all of the D'vorah's training programs. Well worth the investment."

- Tracy Crookston Tennant, Etsy Shop Owner @NerdyMoms

Here's What You Get in This Comprehensive Training Program

The Digital Shop Owner 2.0 Program provides you with a blueprint for setting up your own Online Shop. You receive Tutorials, Worksheets, Checklists, Action Guides and more...

There are four comprehensive training modules, complete with audios, videos, checklists, worksheets, and action guides. Additional 2.0 version videos are included with this newly upgraded training program.

Lessons are available on-demand, so there are no dates to worry about. You retain ongoing access to the program so you can revisit the lessons whenever you'd like. You also have access to interactive discussions and ongoing support in our discussion forum.

  • Discover how to create compelling and visual marketing messages that are designed to attract your ideal customers.
  • Learn how to create digital, downloadable content, that your audience is eager to purchase.
  • Discover effective ways to attract your ideal customers, and have them come back to your shop over and over again.
  • Learn how to tweak and refine your shop content so you remain relevant and high-ranking in the search engines.
  • When your shop is open to the public, we'll feature you in our Digital Shop Owner's Showcase!
  • You receive access to a private discussion forum, where you'll receive ongoing support from D'vorah and other Digital Shop Owner members. Get feedback on your shop and shop idea and get your questions answered! 

Get Instant Access to This Take-Action Program

Become a Digital Shop Owner on Etsy

All Content is Available On-Demand - No Dates to Worry About

Get Your Full Access Pass for Just $97

What Students Are Saying


"This course has been wonderful! I feel much more prepared and confident in continuing the process of reopening my Etsy shop and moving forward. All the details you have included from beginning to after launch, sales/coupons, and other important items, are so helpful. D'vorah has been very thorough and is very down to earth, so easy to follow and relate to. I am much more focused and know the tweaks I want to make on the 4 products I have already made."

-Kimberly Hamilton, Etsy Shop Owner @GypsySoulPrintables


“I have taken a number of courses with D'vorah Lansky. I really enjoy her teaching style. She breaks everything down into logical steps with worksheets and easy to follow action steps. D'vorah doesn’t just bring the knowledge but draws from personal experience what works and what doesn’t, saving her students valuable time. She inspires us to take action and implement her teaching.”

- Agi Kadar, author of Are You a Gym Mouse


"I'm so excited about opening a shop on Etsy, and I'm having a ball playing around with what I am learning. I wouldn't even know about Etsy shop owner opportunities without D'vorah Lansky's course. I jumped at the chance to learn from her again. D'vorah delivers clear content with action plans that help me execute what I'm learning. And, she always answers questions promptly. Above all, it is my opinion that D'vorah tends to over deliver. When a student needs help, she is very patient and thorough. I'm so glad to be a part of this program! My shop is coming along. I continue to make improvements and add content to my shop. JOY!"

- Jordan Gray, author of The Seventh Major Understanding


"D'vorah's courses are always top-notch: meticulously organized, beautifully recorded, and filled to the brim with all the training and resources you need to put the information to profitable use immediately.  She's literally elevated actionable training to a whole new level by making it fun and easy for beginners while including advanced tips for more experienced creators. I can't recommend these trainings highly enough. D'vorah's courses are awesome!" 

- Rena Tucker, author of The Ultimate Sketch Journal Series


"D'vorah Lansky is the best online educator I’ve ever learned from. Her classes are engaging and compelling, and her delivery is measured, logical, and clear.

D’vorah teaches with passion, energy, and real concern for her students’ comprehension and for their success."

- Dr. Kathryn Collins, author of How Healthy is Your Doctor?


"I have been an “in person” teacher and mentor for over 30 years and faced feelings of overwhelm as I transitioned into the digital world, until I found D’vorah. I am a terminal student and I have never encountered such a caring, thoughtful instructor and coach. She is not only very knowledgeable but has the talent to share that knowledge in ways that are totally understandable to the beginner through to the advanced student. Her constant encouragement and celebration of each student’s accomplishments confirms her dedication to assist you to accomplish your goals and gives you the courage to create more success.D’vorah has been my gentle lifeline in an ocean of technical trepidation.Thank you D’vorah, you are AMAZING!!!"

- Dot Campbell, M.Ed. and author of You're Not the Boss of Me

Get Instant Access to This Take-Action Program

Our Best-Selling Etsy Course is Now Available in Version 2.0

Additional Training and Bonuses Have Been Added

All Content is Available On-Demand - No Dates to Worry About

* Refund Policy: Given the above and the nature of this take-action program and the fact that you receive instant access to the materials, there is No Refund associated with this offer. Read through the information on this page as well as the testimonials of our students, to get a clear idea of the quality of training and level of support you'll receive. D'vorah is committed to delivering the best training possible and she's dedicated to her students.