Would You Like to Learn How to Launch an Etsy Shop
for Printable, Digital and Knowledge-Based Products?

As someone who has taught authors and entrepreneurs how to create digital content, such as worksheets, workbooks, eBooks and online courses, I strive to find the simplest and most effective ways to help you get your message to market. With that in mind, I'm delighted to introduce to you: Become a Digital Shop Owner 2.0!

  • With all the shop options available today, where do you begin and how do you know which is the best for you? While there are numerous viable options available, many of them are quite expensive and difficult to set up.
  • In this program, we focus on setting up a shop on Etsy, the online shop option that is easiest to set up, which will provide you with the most exposure!
  • In this comprehensive training program, you'll receive a step by step approach to set up your own Digital Shop with ease!

In Become a Digital Shop Owner 2.0, you'll learn how to set up an online Etsy shop to sell printable and digital products, "knowledge-based" products such as eBooks, workbooks, worksheets, inspirational quotes from your book and also... online courses! If you'd prefer, you can even apply what you learn to setting up a shop based on your interests or hobbies!

You'll also discover ways to develop digital content for delivery along with strategies for developing an ongoing relationship with your new customers!

Grow Your Business and Your Reach with an Online Etsy Shop

Having an online shop will provide you with a way to increase your credibility and grow your reach. The platform you'll be learning about in this course, Etsy, is designed to help online shop owners reach a global audience. You'll discover effective ways to create and sell digital content to new audiences.

  • Explore the possibilities for your business, via this powerful sales channel.
  • Gain exposure for your work and expertise as you grow your business and your sales.
  • Connect with new audiences who are eager to purchase what you have to sell.
  • Gain visibility and credibility across many social networking platforms.
  • Harness the power of Google to get noticed and get sales!

In Become a Digital Shop Owner 2.0 program, I will take you by the hand and help you set up your own Etsy shop. I'll also guide you in choosing a focus and name for your shop that represents your brand and attracts your target audience.

In this take-action program, you'll receive step by step training the help you:

  • Develop your product ideas and learn exactly how to set up your online shop.
  • Discover a wide variety of digital types of products and receive instruction on creating your own products.
  • Stock your shop and set it up for success. We'll create shop graphics and discover ways to get your shop discovered.
  • Market and promote your shop via the social networks, using a proven formula to drive traffic to your shop.

A Word About Become a Digital Shop Owner 2.0

Since the original Become a Digital Shop Owner course launched a few years ago, close to 500 students have gone through the program. One of the things that has inspired me to reboot this course is... Since adding digital and printable products to my shop, I've been experiencing increased daily Etsy shop sales. As you can imagine... this has captured my attention and I'd love to help more Etsy shop owners experience a boost in their sales and online presence.

  • Given the rate at which technology grows and changes, we decided to go through the original training, make any updates and add additional training and bonuses.
  • So whether you are going through this program for the very first time, or you are an alumni of the original program, there is something for you.
  • We've gone through the original videos and have updated the content - or provided a written update, for each video in each module, where a change or updated was called for.

As a participant in this program, you can have your Etsy shop featured in our Etsy Shop showcase... simply by going through the training and applying what you learn.

Get Instant Access to This Take-Action Program

Become a Digital Shop Owner on Etsy

All Content is Available On-Demand - No Dates to Worry About

Get Instant Access for Just $147

What Students Are Saying


"D’vorah’s course Become an Etsy Digital Shop Owner changed the course of my life. This course took a person, such as myself, with zero knowledge and gave them the confidence and skills to open a Digital Etsy Shop and produce quality Digital KDP templates. D’vorah’s training helped me narrow down my niche, customize my Etsy shop, and design that focus. Her training helped me align my thoughts and get things in order. That perfect touch is what this course taught me. I cannot thank D’vorah enough!"
- Dana Davis, Shop Ower @KDPTemplateStudio


"I have so many good things to say about D'Vorah and this course! I just knew I wanted to start an Etsy shop but wasn't sure how to get started, and then I found this course which is a step-by-step on how to create your shop. She has a relaxing teaching style that you'll enjoy, and give your milestones to hit along the way. Her products, the bonuses, and her Facebook group where she is accessible to her students make this a no-brainer buy for anyone thinking of starting their digital Etsy shop!"

-Christie Love Etter


"D'vorah is right up there among my favorite trainers. She's an educator through and through, and I always learn so much from the many courses I have of hers. It's not just that she knows her subject matter inside out, it's the way she puts it across in such a logical and simple, step by step way until you have exactly what you need to move your business forward.  Her Etsy store training was particularly helpful because I had been thinking I needed to have a lot of products before starting a shop, but she had advice about how to quickly get going with one thing you can do in 5 minutes which was genius. No more procrastination! And the training is easy to follow along step by step. No listening to endless videos full of a fluff for a single teaching point. D'vorah is a no fluff zone!"

- Jan Small


"This is the fourth or fifth course I have taken wit Dvorah. Her material is always top-notch and professional. Her support is not juts throughout the course, but is ongoing as needed. 

You can't go wrong taking one of Dvorah's courses. Thanks for another great opportunity to learn!"

-Tammy L Jones, owner of TLJ Consulting Group


"I absolutely love the way the training "Becoming a Digital Shop Owner" is organized. It makes the information easy to go back to and find. The worksheets help me to be sure I haven't missed a step. Everything is explained in the right amount of detail that I am not left guessing.

D'vorah's delivery of the material is encouraging and interesting. I feel as if I am on a journey to something exciting rather than "just" taking a course."

-Nicola Wolters


"Become a Digital Shop Owner 2.0 is the perfect course for anyone that wants to start an Etsy store. I am so impressed by how much value is in this course.  I took the course, and I think D’vorah is an outstanding instructor. She gives her students step-by-step modules on how to set-up and run an Etsy store. With videos, PowerPoint presentations, PowerPoint slides, and a workbook, she covers all the learning styles. As a former teacher myself, I can appreciate how D'vorah’s training is clear, precise, and insightful. I was so motivated by this course that I gained the confidence to start my own Etsy store."

- Christina Deptulski, Etsy Shop Owner @TeacherLibrarianLife


"Well done course, definitely recommend! I am pleased with my purchase of "Become A Digital Shop Owner 2.0". Ms. Lansky gives clear, well-spoken guidance and instructions and the sound quality is very good. She gives plenty of handouts, action guides, worksheets, and other resources to help us on this digital Etsy shop journey. I have had a physical product Etsy shop for about 2 years and thought "should I skip the parts on setting up the shop?" I'm glad I didn't. I learned that there was a section that I had not completed (didn't even know it was there!). I learned about some other features that I did not know about as well! I recommend this course for anyone wanting to start a digital Etsy shop and I look forward to more courses from Ms. Lansky."

- Melodye Yancey


"What a Stellar Course!I heard many wonderful rumblings in the community at how marvelous a teacher D'vorah was, so I took the plunge and decided to explore her Etsy marketplace course, as I am in the process of developing my own Etsy shop. Wow, D'vorah lives up to her reputation as a fabulous educator! Her style is clear, succinct, engaging, encouraging and filled with many wonderful nuggets of wisdom and time-saving measures. This resource will be amazing to continually refer back to as I go through the process of setting up a new store. Her take-action encouragement is really welcome and appreciated. Furthermore, D'vorah welcomes you into her own community. What a wonderful way to develop relationship with your teacher! I HIGHLY recommend this course to anyone wanting to become a digital shop owner on Etsy. You'll not regret it!"

- Katherine (Sky)


"I love, love, love this course. It is very well set up and a very comprehensive course that delves deep into research on this niche.

The worksheets and notes cover a huge amount of information.

Thank you so much for sharing your knowledge with us Dvorah!"

- Karyn Jackson, Etsy Shop Owner @kjacksprintables


"D’vorah's course is very well-structured, detailed and highly informative. If you are completely new to Etsy or want to start an Etsy shop but not sure how to best to do so, this course would show you step-by-step how to do so and you’d learn all you need to know about running a successful shop on Etsy in no time!  Even for someone who already has been on Etsy for some time, like me, the course has given me new insights on SEO and more ideas on the wide variety of products I can sell! I love the 60-day action plan that D’vorah has provided and can’t wait to implement all those tips! I highly recommend this course to anyone who wants a blueprint to success in building a profitable Etsy shop!"  

- Faith Lee, Owner of For Mommies by Mommy


"I've seen several Etsy shop courses available for sale, but I knew if I enrolled in D'vorah's course, I would get unparalleled content taught by an excellent teacher. I was not disappointed. The course content, handouts, slides, and virtual field trips were all so valuable. You can't go wrong taking one of D'vorah's courses!"  

- Vicki Peel


"I enjoyed this course because it gave me the motivation, knowledge, and tools in order to set up and open my first Etsy shop. I really enjoy D'vorah's style of teaching. It is calm and methodical. She spends a lot of time breaking down the steps so that you understand everything, each step of the way. I also appreciated that the course provided both videos and action guides for the students. I utilized both. I am glad that I purchased this course and worked through it."  

- Seun Oyeku, Etsy Shop Owner @APeekToWellness


"Very comprehensive step-by-step easy to follow training with worksheets & templates to assist you & helpful hints throughout.

D'vorah presents with style & clarity & her perfectly modulated voice & tempo make it easy & interesting to follow. For anyone wanting to open a digital Etsy shop this is the ideal training & reference guide to do it properly."

- Dr. Liz Zed

Program Overview

Module 1: Identify the Perfect Focus and Product for Your Online Shop

Participate in training and exercises to help you get crystal clear on how you can leverage your shop while sharing your knowledge and expertise on a topic of great interest to your ideal audience.

  • Discover ways to increase your income and credibility by teaching what you love.
  • Learn how to research the perfect shop topic as you name your shop.
  • Explore a wide variety of opportunities and how you can harness the power of this platform.
  • Find out how to benefit from your competition.
  • Participate in product research as you get ready to develop your shop.

Module 2: Brand Your Shop with Words and Images

Having an appealing online shop will attract your audience and increase your sales. Providing an enjoyable and pleasurable shopping experience will allow you to grow a relationship with your audience.

  • Discover ways to brand your shop that sets you apart from your competition.
  • Learn how to create attractive shop graphics that will keep your customers coming back time and again.
  • Find out the best places to locate your shop graphics and get them customized.
  • Use the power of the written word to help your customers get to know you and want to buy from you.
  • Add a video component to your shop branding as you engage, educate and entertain your customers.

Module 3: Create Your Products and Stock Your Shop

Creating digital products can be fun and profitable, especially if you know how to streamline your work flow and identify the products your audience would be eager to purchase. In this module you'll identify a variety of digital products, based on our knowledge, that your audience will be eager to purchase.

  • Discover how to turn your hard drive and digital products into physical cash!
  • Learn how to format your downloadable products so they are easy for your customers to access.
  • Find out how you can position your products in a way that can develop ongoing relationships with your customers.
  • Harness the power of Google and SEO to attract potential customers to your shop.
  • Create virtual window displays that draw in potential buyers.

Module 4: Fine Tune Your Shop and Share it With the World

Your shop provides you with a wonderful platform for selling your products. The thing is, you'll want to tap into the best ways to optimize your shop and let the world know that you are open for business!

  • Discover Etsy Apps to help you streamline your efforts.
  • Create compelling and visual marketing messages that are designed to attract your ideal customers.
  • Find out how your blog can become a marketing machine and help you expand your credibility and your reach.
  • Discover ways to boost your customer activity with bundles, coupons and sales events.
  • Learn how to tweak and refine your shop content so you remain relevant and high-ranking in the search engines.

Enjoy This Collection of Special Bonuses

Bonus #1

Printable Etsy Planner

A great way to keep track of your activity and your results!

Bonus #2

Interactive Discussion Forum

This is a wonderful place to ask questions, share ideas and connect with D'vorah & course participants.

Get Featured in Our Showcase

You can have your Etsy shop featured in our Etsy Shop Showcase, simply by going through the program.

Bonus #3

Digital Etsy Planner

A great way to keep track of your activity and your results!

Get Instant Access to This Take-Action Program

Become a Digital Shop Owner on Etsy

All Content is Available On-Demand - No Dates to Worry About

Get Instant Access for Just $147

Meet Your Instructor - D'vorah Lansky, M.Ed.


Share Your Brilliance Founder – D’vorah Lansky, M.Ed., is a bestselling author and course creation specialist. She has published over 35 books and 40 online training programs. Since 2007 she has taught thousands of authors and entrepreneurs across the globe, how to transform their knowledge into books, workbooks, products and online courses.  

D’vorah specializes in helping her students and clients to share their unique gifts and their brilliance with the world, by creating content that’s designed to grow their reach, their visibility and their business. 

What Students Are Saying


"I'm ready to launch my Etsy shop thanks to this course! Thank you so much for this in-depth, straight-forward, and jam-packed training. I was so overwhelmed with how to even start the process of launching an Etsy shop. With your course not only am I learning everything I need to do, but I'm doing it as I go through the course. I am going to launch my shop soon and I'm excited and confident thanks to your course. The pace of the course is perfect and you've provided everything I need. Top notch quality. I can't say enough great things about this course and the instructor!"

- Beth Nawalinski


"I like when a course is laid out logically and each module builds upon the last, easy to follow and in these busy times, easy to put down for a bit and pick up where you left off.

This Etsy shop course has all that plus a few lightbulb moments that just pop up and leave you saying, "so THAT's how it's done!". Great value course to set up an Etsy products for extra revenue or for artistic pleasure."

-Julie Hume


"I LOVE passive income. It is my belief that every online business owner should incorporate passive income strategies into his/her company. However, selling on some third-party marketplaces can be exceptionally complicated (read: Amazon FBA). When I decided to dip my toe in the Etsy pond, I insisted on getting the necessary training first, so I wouldn’t fall headlong into a virtual pit. D’vorah’s “Become a Digital Shop Owner” course did everything I knew it would.I trust D’vorah’s training to always be complete, well thought out and easy to understand. “Digital Shop Owner” was exactly that. The sessions were presented in a logical order, so I could build my shop and first products while watching D’vorah walk me through each step. My Etsy shop is up and I’m adding products daily! Thanks to D’vorah, I’m well on my way to another stream of passive income!"

- Karon Thackston, owner of Marketing Words


"D'vorah Lansky's course Become a Digital Shop Owner 2.0, has helped me gain the courage to start another Etsy shop. I was on the fence for quite some time and hesitant to get back into Etsy. D'vorah showed me how easy it is to get your store set up to be profitable. I took the plunge and enrolled in the course. Because of this course, I was able to get my shop set up quickly. If you don't know if Etsy is right for you, then give D'vorah's course a try. She truly is an amazing instructor that makes you think for yourself. I only had one other teacher in my life do this. I highly recommend everyone take this course if they want to make money on Etsy. Otherwise, you are leaving money on the table!"

- Becky Beach, Owner of Mom Beach LLC


"Where do I begin? D’vorah’s courses are a breath of fresh air, and worth every penny! Her thinking is ‘outside the box’ and will get your creative juices flowing - you will suddenly start discovering all sorts of new uses for that pile of PLR that most of us have on our hard drives.

D’vorah’s teaching style is professional and easy to follow, making her courses an investment that you will not regret."

- Melody Wigdahl, owner of PLR of the Month Club


"This course is exceptional! If I can do it - anyone can. The best part of the course for me was the step by step instructions. It felt like we were doing it together. Yea! I'm not even through with completely setting up my Etsy shop and I got my first sale today!"

- Cathy Gilstrap - Etsy Shop Owner @EmmasPrintTreasures


"Taking a training course by D'vorah Lansky is like eating Belgian chocolate-covered multivitamin gummy bears. Rewarding, delightful, and good for you too! I hadn't even considered Etsy before being introduced to the idea by D'vorah. After taking this course my imagination and motivation has been ignited. D'vorah promises step-by-step training and she delivers! She is thorough, patient, and cares about each individual in the program. She is committed to our success as students. I'm excited about the possibilities for running a successful Etsy shop. I highly recommend all of the D'vorah's training programs. Well worth the investment."

- Tracy Crookston Tennant, Etsy Shop Owner @NerdyMoms


"I have taken 2 other Etsy courses, and their emphasis was on making the products. For those, there was a brief part about the mechanics of getting started. But nobody really went into projecting your own personality in your shop, why you should do so, and creating your own community. D'vorah not only explains this, but her action guides and checklists make you really think about this part. They help you examine in depth what you really want to do with your store overall, rather than emphasize how we can run this like a store and mechanically make money. Very helpful in focusing on the type of products and who they will be aimed at.

The other thing that is valuable in D'vorah courses I have taken is her virtual field trips. Those are also in-depth, an over-the-shoulder look at how to do what she is teaching. This is especially useful when there is more than one way to do things, or showing where to find a something that is sort of hidden, or a time-saver when one section can be an abbreviated version of something you already entered - on Etsy or elsewhere. I love D'vorah courses!"

- Dr. Nancy Scanlan

Here's What You Get in This Comprehensive Training Program

The Digital Shop Owner 2.0 Program provides you with a blueprint for setting up your own Online Shop. You receive Tutorials, Worksheets, Checklists, Action Guides and more...

There are four comprehensive training modules, complete with audios, videos, checklists, worksheets, and action guides. Additional 2.0 version videos are included with this newly upgraded training program.

Lessons are available on-demand, so there are no dates to worry about. You retain ongoing access to the program so you can revisit the lessons whenever you'd like. You also have access to interactive discussions and ongoing support in our discussion forum.

  • Discover how to create compelling and visual marketing messages that are designed to attract your ideal customers.
  • Learn how to create digital, downloadable content, that your audience is eager to purchase.
  • Discover effective ways to attract your ideal customers, and have them come back to your shop over and over again.
  • Learn how to tweak and refine your shop content so you remain relevant and high-ranking in the search engines.
  • When your shop is open to the public, we'll feature you in our Digital Shop Owner's Showcase!
  • You receive access to a private discussion forum, where you'll receive ongoing support from D'vorah and other Digital Shop Owner members. Get feedback on your shop and shop idea and get your questions answered! 

Get Instant Access to This Take-Action Program

Become a Digital Shop Owner on Etsy

All Content is Available On-Demand - No Dates to Worry About

Get Instant Access for Just $147

What Students Are Saying


"D'vorah Lansky is an excellent teacher. Everything she does, she adds value to, rather than just presenting the bare outlines. I've taken a course on creating an Etsy shop before from someone else, but I gave up because I was confused and struggling. The information D'vorah provides gets into the details, starting from the beginning with my big question: What do I create in the first place? She is always inspiring and full of practical advice. I am so excited to put what I've learned in this course into practice!"

- Donna K Fitch


"I love the way the D'vorah gives the you step by step training that you need to complete the actions and explains the strategy behind the actions. I learned the best way to set up my shop for success, and with the in depth training, I know that they will work, and how to make tweaks if needed.

If you are looking to get started selling on Etsy, this is a great course that will get you going in the "right" direction and increase you chance of success."

-Lori Winslow


"I like when a course is laid out logically and each module builds upon the last, easy to follow and in these busy times, easy to put down for a bit and pick up where you left off. This Etsy shop course has all that plus a few lightbulb moments that just pop up and leave you saying, "so THAT's how it's done!". Great value course to set up an Etsy products for extra revenue or for artistic pleasure."

- Julie Nicodemus 


"This course has been wonderful! I feel much more prepared and confident in continuing the process of reopening my Etsy shop and moving forward. All the details you have included from beginning to after launch, sales/coupons, and other important items, are so helpful.

D'vorah has been very thorough and is very down to earth, so easy to follow and relate to. I am much more focused and know the tweaks I want to make on the 4 products I have already made."

-Kimberly Hamilton, Etsy Shop Owner @GypsySoulPrintables


D'vorah has a great teaching style. It is exciting, engaging and inspirational. She provides easy to follow steps to make the students comfortable and confident. I am new to Etsy and was hesitant to get started. Going through the course gave me the confidence and knowledge to set up and open a digital shop. I learned more than I expected. D'vorah covers every angle possible: setting up a shop, finding products, handling your competition, even marketing ideas and more. The worksheets are very helpful to keep you organized and refer back to the steps you need to take. Definitely recommending this course as well as all D'vorah's courses, she always over delivers.'

- Agi Kadar, author of Are You a Gym Mouse


"I'm so excited about opening a shop on Etsy, and I'm having a ball playing around with what I am learning. I wouldn't even know about Etsy shop owner opportunities without D'vorah Lansky's course. I jumped at the chance to learn from her again. D'vorah delivers clear content with action plans that help me execute what I'm learning. And, she always answers questions promptly. Above all, it is my opinion that D'vorah tends to over deliver. When a student needs help, she is very patient and thorough. I'm so glad to be a part of this program! My shop is coming along. I continue to make improvements and add content to my shop. JOY!"

- Jordan Gray, author of The Seventh Major Understanding


"D'vorah's courses are always top-notch: meticulously organized, beautifully recorded, and filled to the brim with all the training and resources you need to put the information to profitable use immediately.  She's literally elevated actionable training to a whole new level by making it fun and easy for beginners while including advanced tips for more experienced creators. I can't recommend these trainings highly enough. D'vorah's courses are awesome!" 

- Rena Tucker, author of The Ultimate Sketch Journal Series


"What a great teacher! Ms Lansky has left nothing out. Every step builds to the next step and it’s magic. I now have a shop open on Etsy! I’ve tried some other courses but it always seemed like something was missing and the frustration level was sky high. My husband told me I was making him crazy because I just couldn’t get it done. Now, he’s amazed that I got it done so fast with this course. Love the step by step videos, the check list, the 90 day planner. I can’t wait to try more of D’vorah Lansky’s classes."

- Holly Gibson


"I have been an “in person” teacher and mentor for over 30 years and faced feelings of overwhelm as I transitioned into the digital world, until I found D’vorah. I am a terminal student and I have never encountered such a caring, thoughtful instructor and coach. She is not only very knowledgeable but has the talent to share that knowledge in ways that are totally understandable to the beginner through to the advanced student. Her constant encouragement and celebration of each student’s accomplishments confirms her dedication to assist you to accomplish your goals and gives you the courage to create more success.D’vorah has been my gentle lifeline in an ocean of technical trepidation.Thank you D’vorah, you are AMAZING!!!"

- Dot Campbell, M.Ed. and author of You're Not the Boss of Me

Get Instant Access to This Take-Action Program

Our Best-Selling Etsy Course is Now Available in Version 2.0

Additional Training and Bonuses Have Been Added

All Content is Available On-Demand - No Dates to Worry About

* Refund Policy: Given the above and the nature of this take-action program and the fact that you receive instant access to the materials, there is No Refund associated with this offer. Read through the information on this page as well as the testimonials of our students, to get a clear idea of the quality of training and level of support you'll receive. D'vorah is committed to delivering the best training possible and she's dedicated to her students.