As you’ll discover, there are several things you can do via your Amazon Author Central dashboard, to increase your credibility and your visibility on Amazon.
To view my Amazon Author Page go to: www.Amazon.com/author/dvorahlansky
One of the most powerful “secret weapons” for an author is Amazon’s Author Central page. Each author, with a published book, can set up their own page, which includes a myriad of marketing tools. In this article I’m going to share several ways you can maximize your Amazon Author Central page.
As an author you have the opportunity to create an author page over on Amazon. This is called your Amazon Author Central page. Amazon Author Central is a free service provided by Amazon to allow authors to reach more readers and promote more books.
Note: you must have a print or Kindle book published on Amazon in order register for an Amazon Author Central page. If your book has not yet been published, you can still go through this lesson in preparation of having a published book.
Your Amazon Author Central page is where you can share about you and your books. Not only can you list your author bio and your bibliography of published works, you can pull in your blog feed and Twitter feed, post videos, add images, create a vanity URL, and more. This provides you with an “online resume” if you will, as well as a powerful place for people to come to find out more about you and your books.
There is an additional feature of your Amazon Author Central page that will help you to build an interactive community and create more buzz about your book. That is the customer discussion section of Amazon Author Central. You can post a conversation starter or encourage your readers to begin a discussion, based on the content of your book. Think of the possibilities.
Register for an Account and Add your Biography
Head over to Amazon Author Central to register your account at http://authorcentral.amazon.com. You can login with the same email and password as your Amazon Customer account.register
The next thing you’ll want to do is add a brief, yet informative biography. Share your credentials and accomplishments as well as a bit about “what you do,” as it relates to you as an author. Write your biography in the third person as it sounds more professional and gives you more credibility.
Now it’s Time to Upload Your Photographs
The next step, once you’ve set up your Author Central page and added your biography, is to add a professional, head shot photograph to your profile. Make sure that you are smiling and you look approachable. This is the first thing visitors will see when they come to your page.
You can also upload other photographs, such as photos of your book. Take note that as you add images, they will move to the #1 spot in your image gallery. The image in the #1 spot is the one that will show up on your profile. That’s not a problem though as you can easily click to edit your photos and drag them to move them around and change the order.
Claim Your Amazon Author Vanity URL
A relatively new feature on the Author Central page is the ability to add a vanity URL. This will make it really easy for you to direct people to your profile. To set up your vanity URL, login to your profile dashboard and head to the top right of the page. You’ll see text inviting you to set up your custom URL. Be sure to choose carefully as you may not be able to change it once you’ve created it.
Add Your Blog Feed
Adding your blog feed is another way to create a connection with your profile visitors while demonstrating your expertise on a topic. This will help you to build relationships with your readers as well as sell more books. It’s easy to pull in titles and excerpts of blog posts from your site by adding your feed URL to the appropriate place on your profile dashboard.
Typically your blog feed would be formatted like this: http://YourWebAddress.com/feed. Here is an example of what it looks like when your feed is pulled onto your Author Central page.
Invite Readers to “Like” and “Share” Your Amazon Author Page
Readers can “like” and “share” your Amazon page as well. If you look in the top right hand corner there is a like button, an email button, Twitter and Facebook buttons to share.
Time to Take Action
Ok, now it’s your turn! Head on over to Amazon Author Central and spice things up. http://authorcentral.amazon.com – Here’s a direct link to my page if you’d like to take a peek at an example: www.BooksByDvorah.com
Then come back here and post the “vanity” URL to your Author Central Page, in the Facebook Comments box below.